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Media Relations

  • 4 Media Pitching Tips For Better Tech PR in 2021

    The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media in the year ahead. In light of this, we reached out to tech journalists and influencers across 9 markets in the Asia-Pacific region for the 2020 Tech Media Pitching Kit. The kit offering brands advice on…

    Behind The Byline 5 days ago
  • Media Pitching Tips in a COVID-19 World from Gaya Travel Magazine’s Editor-in-Chief

    Travel demand is on route to?increase?in the Asia-Pacific region in the coming months.?Domestic?travel in markets,?such as Malaysia and Vietnam,?is?seeing an?uptick,?while?more?international?travel bubbles?are being established?in between cities in the region.?? As the state of travel?resumes,?the?media’s?appetite for?travel?news and stories is growing as the?focus is?shifted to?local tours and staycations.?? PR Newswire?chats?with?Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication?that reports?on the travel and tourism?sector, as?part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.?? On gaining media coverage,?Juhan emphasized on the importance of PR reps?establishing a long-term relationship with the media.??One?way…

    Behind The Byline November 10, 2020
  • 4 Ways to Improve the Pick-Up Rate of Press Releases

    The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news?gets?picked up.?? In a recent?PR Newswire webinar, we invited Victor Peng, a news anchor at?TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.?? [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

    Content PR & Marketing September 24, 2020
  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
  • A Step-by-Step Guide to Effective Media Monitoring for Better Media Ties

    Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…

    Insights & Monitoring August 13, 2020
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