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  • COVID-19 Comms: How Brands are Helping Through Healthcare Initiatives?

    With the rapid rise in COVID-19 cases across the world, the healthcare industry has been working tirelessly to fight the ongoing battle. Behind the frontlines, companies from all walks of life are chipping in by donating medical supplies, developing mobile apps to make healthcare services more accessible, building software to monitor one’s health and ensure social distancing, and increasing the production of medical supplies. Healthcare professionals are also hosting webinars to share to empower the public with healthcare and hygiene tips. Here are some initiatives from companies in APAC that…

  • COVID-19 Comms: Turning a Crisis into Media Opportunities

    The past few months have been challenging for PR and media professionals as the COVID-19 pandemic has disrupted an intrinsic element of the industry: face-to-face interaction. Events have been cancelled or postponed, business priorities have shifted, and livelihoods are now threatened as companies are reeling from the economic impact. Earlier this month, some markets in APAC have resumed some form of economic activities and normalcy, as infection rates begin to subside. One such market is Hong Kong, which has recently eased social distancing measures. As the situation develops, we take…

    Media Relations 5 days ago
  • Cision’s 2020 State of the Media Report: Top 5 Takeaways for APAC PR Pros

    PR Newswire’s parent company Cision has released its annual State of the Media Report, which covers the latest trends and challenges in today’s global media landscape, so that you can work more effectively with journalists and gain more media coverage. In its 11th edition, this year’s report is Cision’s biggest one yet as it surveys more than 3,200 journalists in 15 countries. For the first time, more than 230 journalists in APAC also participated in the survey, which was conducted in January and February this year. The APAC participants are…

  • COVID-19 Comms: How Entertainment and Lifestyle Brands are Spreading Positivity?

    The COVID-19 pandemic has led to numerous lockdowns and movement restrictions in countries across APAC over the past few months. Cabin fever is on the rise as people are spending most of their time in front of their mobile or computer screens at home. Naturally, brands are capitalizing on this pool of captive audience and injecting some fun through entertainment options such as mobile phone filters, online games and shows and even virtual clubbing sessions. Tired of getting bombarded by COVID-19 news, some audiences are also turning to uplifting and…

    Content PR & Marketing April 30, 2020
  • COVID-19 Comms: How Brands Adapt Communications Practices?

    The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode. PR Newswire has been distributing COVID-19 related press releases since late January. Key themes from press releases have evolved over the past few months. During the early stages of the crisis, companies mainly communicated about corporate social responsibility efforts, fee waivers for relevant services and products, and remote working arrangements. As tighter movement restrictions kick…

    Content PR & Marketing April 28, 2020
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