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  • 5 Crisis Recovery Tips for Brands

    With the prolonged COVID-19, companies?are bracing themselves for a long road to recovery. Switching?to survival mode, many have streamlined their operations?and?pivoted to new business?opportunities?to stay afloat.?Over the past months,?Cision?and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round?up 5?helpful?crisis recovery tips?on?navigating?the?communications?challenges ahead.? 1. Prepare for a bumpy re-entry journey?? [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In?an interview with Cision, Matthew Della…

    Content PR & Marketing October 23, 2020
  • 4 Ways to Improve the Pick-Up Rate of Press Releases

    The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news?gets?picked up.?? In a recent?PR Newswire webinar, we invited Victor Peng, a news anchor at?TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.?? [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

    Content PR & Marketing September 24, 2020
  • Finance News Websites That Are Worth Investing Your Time In

    As we are in the thick of this year’s second quarterly earnings season, there has been a steady flow?of business updates?and news. Over the past weeks,?PR Newswire has distributed?numerous?earnings?press releases?from?publicly?listed companies?that have?released their second-quarter financial results.?The current earnings season is closely?watched?as?investors?are?keen to understand how companies have been impacted by a full quarter of economic shutdown caused by the COVID-19 pandemic. Amid the flurry of investor relations updates and announcements, we look at some?international and APAC?financial news websites to help you get up to speed on the?finance world.??   For Finance…

    Investor Relations August 21, 2020
  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
  • A Step-by-Step Guide to Effective Media Monitoring for Better Media Ties

    Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…

    Insights & Monitoring August 13, 2020
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